Should legal terms be used in marketing strategies for lawye

Each profession has specific terms to determine certain things (including law), but should legal terms be used in marketing strategies for lawyers ? Does communicating this way bring benefits? When it comes to communication, having empathy (putting yourself in the other person's shoes) is very important. In other words, it is essential to imagine how the person you are speaking to is receiving the information you are giving. However, we know that technical terms (in this legal case) when not used can awaken (depending on who hears it) a feeling of lack of professionalism.



Although we usually have this question as to whether legal terms should be used in marketing strategies for lawyers. Therefore, in this article we will explain this subject to you and address relevant points about whether or not to use legalese in your marketing whatsapp number list strategies. Content Index Should legal terms be used? Identify the target of the communication Mixed communication Beware of exaggerations Conclusion Should legal terms be used? One of the most important aspects (if not the most important) is to appear similar to the person you are speaking to, when communicating.







It's no surprise that we see politicians highlighting that they worked the way voters work. It is also no coincidence that we feel more empathy with people who we know came from the same social class as us and have now evolved a lot in their lives. It is normal for people to look for similarity in others around them. And this similarity ranges from the way they dress to the way they speak. However, in some situations, some professionals (such as lawyers) need to maintain a certain level of formality. However, it is up to us to assess where more or less formalities are required.



Take the opportunity to check out this other article on the use of 'legalese' CLICK HERE When we talk about marketing strategies, the main aspect analyzed is writing, or speaking. The minimum result you want to achieve is that the person understands what you are saying. Does this mean you should speak extremely simplistically and not use legal terms at all? No! It means you must know who you are talking to… Identify the target of the communication What will tell you whether your communication in marketing strategies is right or not is: who you speak to. If, in some way, you seek to reach other lawyers with your communication, then there are not so many problems using one or another legal term, after all, they will understand. However, if you are like most lawyers who need to communicate with people who do not understand the legal world, then you need to think of another strategy.