Post by account_disabled on Jan 11, 2024 7:32:14 GMT 1
Email marketing still largely dominates most businesses' digital marketing strategy and rightly so. 81% of SMBs rely on email as their primary customer acquisition channel and 80% for retention. Since email marketing has become an integral part of daily business, having a solid game plan every time you send an email to thousands of subscribers is the first step if you want to see a higher conversion rate. Unfortunately, even if you follow every email marketing tip in the rule book, there's always room for error. On the bright side, there are some very common email marketing mistakes that you can easily avoid. Image source This post will cover 9 of the most common email marketing mistakes I see businesses make and how they can hurt your conversions. Solving a few very small problems could help your business make more money online with the same amount of effort. Index The content you are sending is not focused enough How do you segment your audience? Have a one-way conversation bombarding your audience with offers and no real information .
Does not include a clear call to action Trying to make your topic overtly innovative – Get to the point! Keep it brief Use numbers when possible Sea personal Tell your readers what's inside (don't lie)Sending a Welcome EmaiNot paying attention to dataFocusing on quantity instead of quali Sending your email at the wrong time Engaging The content you are sending is not focused enough Image source Many companies make the mistake of sending the same email to all their subscribers. However, it's highly unlikely that everyone on your email list will be interested in Middle-East Mobile Database the same content. This is where segmenting your email list comes into play. A good way to do this is to create multiple opt-in forms for various pages on your website. This is because every lead you're trying to capture is different and needs help with different things. Having different opt-in forms that offer different freebies is a good way to segment your audience. How do you segment your audience? Well, it's really about breaking down your long list of email subscribers into smaller lists that will allow you to send them emails relevant to their interests.
Gathering Dreams , a lifestyle blog, does this with all of their emails. If you take a look at their 'meal prep recipes' article, you'll find a relevant subscription form with a free meal planning giveaway. segment audience On the other hand, if you take a look at their article on “saving money for travel,” they use a free travel savings plan to convince readers to subscribe to the email list. email segmentation Every time someone subscribes to the 'meal prep' subscription form, they will be added to a categorized list that could hypothetically be called 'Food'. This will allow the website owner to only send food-related information to these subscribers instead of bombarding them with irrelevant emails. In the long term, segmenting your email lists will increase your conversion rate and decrease your subscriber count. Have a one-way conversation Many companies make the mistake of sending emails that offer no way for readers to contact them. They do not engage the reader in conversation and never speak to them as a friend. This is a problem. Would you like to receive constant emails from someone who won't even let you respond? The first thing to keep in mind is that you should never send an email with one of those type addresses.
Does not include a clear call to action Trying to make your topic overtly innovative – Get to the point! Keep it brief Use numbers when possible Sea personal Tell your readers what's inside (don't lie)Sending a Welcome EmaiNot paying attention to dataFocusing on quantity instead of quali Sending your email at the wrong time Engaging The content you are sending is not focused enough Image source Many companies make the mistake of sending the same email to all their subscribers. However, it's highly unlikely that everyone on your email list will be interested in Middle-East Mobile Database the same content. This is where segmenting your email list comes into play. A good way to do this is to create multiple opt-in forms for various pages on your website. This is because every lead you're trying to capture is different and needs help with different things. Having different opt-in forms that offer different freebies is a good way to segment your audience. How do you segment your audience? Well, it's really about breaking down your long list of email subscribers into smaller lists that will allow you to send them emails relevant to their interests.
Gathering Dreams , a lifestyle blog, does this with all of their emails. If you take a look at their 'meal prep recipes' article, you'll find a relevant subscription form with a free meal planning giveaway. segment audience On the other hand, if you take a look at their article on “saving money for travel,” they use a free travel savings plan to convince readers to subscribe to the email list. email segmentation Every time someone subscribes to the 'meal prep' subscription form, they will be added to a categorized list that could hypothetically be called 'Food'. This will allow the website owner to only send food-related information to these subscribers instead of bombarding them with irrelevant emails. In the long term, segmenting your email lists will increase your conversion rate and decrease your subscriber count. Have a one-way conversation Many companies make the mistake of sending emails that offer no way for readers to contact them. They do not engage the reader in conversation and never speak to them as a friend. This is a problem. Would you like to receive constant emails from someone who won't even let you respond? The first thing to keep in mind is that you should never send an email with one of those type addresses.