Post by account_disabled on Mar 12, 2024 10:38:43 GMT 1
Have you ever wondered why your blog doesn't have the visits you would like or why some content works and others don't inexplicably? Giving an answer is not easy, but having a content marketing strategy does make it easier. Defining a content marketing strategy is important for your blog, especially when you plan to turn it into something more than a personal project.It will help you create relevant content for your audience consistently and be able to measure its effectiveness according to the objectives you have set. If you don't know what this is about, don't be scared. We've already created a dictionary with all the essentials, and now you have the basic principles to guide you when you need it: Provides added value to the audience: The content must satisfy a need or answer a question. The concept of usefulness is often talked about, especially when it comes to content about products or services, but sometimes the content simply responds to emotional needs, such as a Coca Cola or Campofrío advertisement about happiness. Remember that the reason for your content is not you, your blog or company, but your audience.
Contribute to your brand image: It is easy to get carried away by the maelstrom of the digital world and succumb to the temptation of being everywhere and saying yes to everything. Accepting guest posts is one of those temptations with undoubted advantages but also possible drawbacks. Having new collaborators allows us to publish more frequently or take away some of the burden of creating content. But you have to ask yourself: are they in line with the tone and values that my blog transmits? In the end, publishing articles from third parties that do not follow the thematic or language guidelines that you have worked so hard to Phone Number List establish can turn against you. Another example is participating in social networks that do not add any value to our strategy. Pinterest can be a fantastic social network for some projects, but not for others. For example, at Superblogger we do not have a Pinterest profile (at least for now) because we consider that it does not make much sense according to our strategy. But if we had a more visual project (cooking blog, photography...) or an online store we wouldn't hesitate.
It addresses a defined audience: Do you know who you are addressing? Does your website content speak to that audience? Any content strategy must be aimed at satisfying some need on the part of the audience. But what's more, with the passage of time the need to better segment our audience becomes essential to take advantage of the potential of our content. For this purpose, 'buyer personas' are created, prototype profiles of our audience that you can establish by following these steps . It has clear objectives: If you don't have objectives, how will you know if your strategy is successful or not? These objectives should not be confused with the added value it brings to the audience. Maybe you want to get a certain number of visitors, or increase purchases of a product or organic traffic from search engines. Whatever they are, the objectives must be perfectly defined. The format of the content must be appropriate: Infographics, videos, texts, photos, webinars... The list of formats to encapsulate our ideas is endless. Now, do we have the appropriate knowledge and resources to create all types of quality content? If we decide to make videos but have never made a video, we can end up giving a terrible image to our fans. That's why it's better to focus on what we know how to do or turn to professionals who can help you. Content gives reasons to be linked: One of the pillars of inbound marketing - whose cornerstone is content marketing - is the search engine optimization strategy.
Contribute to your brand image: It is easy to get carried away by the maelstrom of the digital world and succumb to the temptation of being everywhere and saying yes to everything. Accepting guest posts is one of those temptations with undoubted advantages but also possible drawbacks. Having new collaborators allows us to publish more frequently or take away some of the burden of creating content. But you have to ask yourself: are they in line with the tone and values that my blog transmits? In the end, publishing articles from third parties that do not follow the thematic or language guidelines that you have worked so hard to Phone Number List establish can turn against you. Another example is participating in social networks that do not add any value to our strategy. Pinterest can be a fantastic social network for some projects, but not for others. For example, at Superblogger we do not have a Pinterest profile (at least for now) because we consider that it does not make much sense according to our strategy. But if we had a more visual project (cooking blog, photography...) or an online store we wouldn't hesitate.
It addresses a defined audience: Do you know who you are addressing? Does your website content speak to that audience? Any content strategy must be aimed at satisfying some need on the part of the audience. But what's more, with the passage of time the need to better segment our audience becomes essential to take advantage of the potential of our content. For this purpose, 'buyer personas' are created, prototype profiles of our audience that you can establish by following these steps . It has clear objectives: If you don't have objectives, how will you know if your strategy is successful or not? These objectives should not be confused with the added value it brings to the audience. Maybe you want to get a certain number of visitors, or increase purchases of a product or organic traffic from search engines. Whatever they are, the objectives must be perfectly defined. The format of the content must be appropriate: Infographics, videos, texts, photos, webinars... The list of formats to encapsulate our ideas is endless. Now, do we have the appropriate knowledge and resources to create all types of quality content? If we decide to make videos but have never made a video, we can end up giving a terrible image to our fans. That's why it's better to focus on what we know how to do or turn to professionals who can help you. Content gives reasons to be linked: One of the pillars of inbound marketing - whose cornerstone is content marketing - is the search engine optimization strategy.